Made with intention and built to last. Some places simply become part of your routine.
Before SoHo finds out
Exclusive pre-opening date, founding member access, and early invites to what we're building.
SoHo · Opening 2026
Memberships
And everything else listed on each plan below.
Memberships
Founding Member Perks (limited to 100 members):
- Extra discount on membership plans
- Custom Routine gift
- Access to founding members exclusive events
- Access to the Routine community group
- Exclusive founding members soft opening dates
- 15% retail discount
And everything else listed on each plan below.
Well-dressed
About a week of laundry for one person, every other week.
$124.10
/ month $132.00
Founding rate
Become a founding member
What’s Included +
- 2 × 30 lb bags per month
- Custom wash settings at no extra charge
- Partner company discounts
- Access to member events
- Overage: $2.00 / lb beyond your allotment
- Unused bags don't roll over
- Not transferable, not shareable
- Cancel anytime
Better Dressed
Ideal for a couple, or a fashionista.
$175.95 / month $187.00
Founding rate
Become a founding member
What’s Included +
- 3 × 30 lb bags per month
- Custom wash settings at no extra charge
- Partner company discounts
- Access to member events
- Overage: $2.00 / lb beyond your allotment
- Unused bags don't roll over
- Not transferable, not shareable
- Cancel anytime
Overdressed
Never run out of clean. Ever.
$207.00 / month $222.00
Founding rate
Become a founding member
What’s Included +
- 4 × 30 lb bags per month
- Custom wash settings at no extra charge
- One free CARE add-on per bag
- Partner company discounts
- Access to member events
- Overage: $2.00 / lb beyond your allotment
- Unused bags don't roll over
- Not transferable, not sharable
- Cancel anytime
Self-service Unlimited*
A wash and a dry every day.$53.10 / month $59.00
Founding rateBecome a founding member
What’s Included +
- One 30 lb wash + dry per day
- Access to member exclusive events
- Partner company discounts
- One 30 lb machine per day, per member
- Dryer limited to 30 minutes per day
- Not transferable, not shareable
- Personal use only — no commercial
- Cancel anytime
Founding Members
Only for the first
Only for the first 100 82!!!
Founding member discount- Custom Routine gift
- Access to founding members exclusive events
- Access to the Routine community group
- Access to exclusive soft opening
- 15% retail discount
| Plan | Standard | Founding |
|---|---|---|
| Self-Service Unlimited | $59.00 | $53.10 |
| Wash & Fold · 2 Bags | $132.00 | $124.20 |
| Wash & Fold · 3 Bags | $187.00 | $175.95 |
| Wash & Fold · 4 Bags | $222.00 | $207.00 |
Monthly, per member. Founding pricing closes when we open.